The Clients: Cbus Super, Urban Provedore, Melbourne Central, Elders Weekly, Lucky Chicken Eggs, Microsurgery Foundation, and numerous logo designs.

While my career is based as an advertising Art Director, my training originated as a Graphic Designer. Through my journey I’ve been able to keep up that skill set, being able to not only collaborate with design specialists, but also following through with my own.

Shown here are various executions that show how design can be adapted. The Cbus banners were for a convention; Urban Provedore was a trendy café in South Yarra that included the logo, signage, menus, etc.; Melbourne Central and Elders Weekly were Direct Mail pieces that were more than just a brochure; the egg packaging introduced a campaign idea into the design; and the Microsurgery Book was a very targeted piece to help raise funds (this piece won a Silver D&AD award for the well-deserved writer). That’s followed by a collection of my other logo designs.